The Media Is Evolving, Just Not the Way You Think The 2025 State of the Media Report from Cision goes beyond surface-level trends to expose the deeper tensions shaping media today. This is not just a list of journalists’ complaints. It is a reality check. Based on responses from over 3,000 journalists across 19 markets, […]
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B2B marketers love a good thought leader. But real influence doesn't come from a ring light and a hot take. It comes from a system of interconnected signals built through consistency, expertise, third-party trust, and now, AI. Influence is no longer linear, and it's definitely not just personal. It's algorithmic. B2B influence is changing. It’s […]
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AI search is quickly becoming the default interface for how people discover and understand information. Instead of offering a list of sources like traditional search engines, it delivers a single, synthesized answer. That answer feels confident. Definitive. And it's often based on whatever digital footprint your brand has left behind, good, bad, or completely out […]
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Let’s be clear about one thing: AI search isn’t coming. It’s already here. It’s quietly replacing Google as the way people get their information about the world, about companies, and about your brand. Unlike traditional search, AI doesn’t give users ten blue links to investigate. It gives one answer. That answer feels authoritative. It reads […]
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For years, brands obsessed over controlling one specific piece of the internet: their Wikipedia page. It was simple math. Wikipedia was the source of truth for the world. News articles, Google knowledge panels, blog posts, and everything in between. It all traced back to that one page, and it had to be factual with relevant […]
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Reddit is used to chaos. But not like this. In a stealth experiment by researchers from the University of Zurich, AI-powered bots infiltrated the r/ChangeMyView subreddit, Reddit’s forum for civil debate, and changed the game on persuasion. Literally. The bots not only joined heated discussions on topics like education, gender identity, and politics. They also […]
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Public relations has never had a shortage of metrics to track. Share of media coverage, impressions, sentiment, volume of coverage, the list goes on. With so many options, it can feel overwhelming. But the truth is, not every metric matters. If you’re serious about demonstrating PR’s role in business growth, you need to focus on […]
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Substack has outgrown its newsletter roots. It is now an influential, emerging media channel that works like a vast conversation engine that carries politics, code, faith, and sports in one roaring current. I analyzed thousands of posts to surface the twenty strongest narratives so far in 2025. Trump debates lead the pack. AI breakthroughs chase […]
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Metricool's LinkedIn Study 2025, now paired with fresh findings from Socialinsider's LinkedIn Benchmarks 2025, reveals a crucial shift: LinkedIn is no longer just a resume warehouse or a quiet hub for B2B thought pieces. It's evolving into a dynamic, high-velocity content platform where brand visibility, engagement, and growth hinge on precision, speed, and format mastery. […]
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If you think a crisis communication plan is a reactive approach, you are missing the point and the opportunity. In high-stakes moments, your crisis communication plan is not just a safety net. It is your brand's real-time strategy for preserving trust, asserting leadership, and even gaining competitive ground. When a PR crisis happens, and trust […]
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